Digital Channels Sales Officer

Digital Channels Sales Officer
April 9, 2025 Abisola Oluyede
Nigeria
Posted 4 weeks ago

Job Summary:
To deepen customers’ engagement, ensure adoption of digital channels products through constant touch with clients and offer features and information that promote usage and stickiness to customers.

Duties & Responsibilities:
 Review merchants’ performance, conduct clients’ training on POS services and take feedback for improvement purposes.
 Facilitate periodic product training for Business Units to increase awareness among the staff on Digital Channels products.
 Monitors competition by gathering current marketplace information on pricing, products, new products and merchandising techniques, etc.
 Generate weekly and monthly reports on digital channels’ performance and tracking.
 Engage with RMs on all new digital channels products add-ons, developments, and marketing.
 Conduct periodic market reviews to identify existing and potential customers’ needs.
 Provides market insights and collaborate with Relationship Managers in sales of Digital Channels products.
 Digital Channels Products marketing and sales and onboarding of clients on the bank’s digital channels.
 Drives growth in the Bank’s digital channels products market share in relation to the industry.
 Customers/Billers/Merchants acquisition on various platforms.
 Development of customer value propositions.
 Provides tactical and strategic sales support to the distribution channel.
 Clients’ engagement and business profiling/prospecting.
 Review business performance across digital channels product lines and segments/regions.
 Conducts routine peer review and product benchmarking amongst competing banks and products.
 Provision of data insights & analytics for business review and decision making.
 Provides subject matter expertise and leadership to sales team through consistent coaching & upskilling, exposure to new solutions, product risk management.
 Joint call with relationship managers in engaging customers for proper profiling, providing clarification on features and taking their feedback.
 Drives clients’ activation on payments platform and channel utilisation.
 Liaise with IT and DFS and other relevant stakeholders for the customization of customers’ unique requirements with respect to Merchant acquiring services (POS).
 Provides first level support to customers on the digital channels’ platforms.
 Interacts with the market to help determine appropriate features need that will enhance business value to customers and usage.
 Work with IT DevOps and Enterprise Digital Financial Services (DFS) team to ensure application uptime that facilitate timely transaction processing.
Key Performance Indicators:
• Achieve digital channels income target (N’Bn)
• Grow transaction Value
• Grow transaction Volume to agreed target
• Platform reliability (IT stakeholder management)
• Increase adoption of digital channels products
• Liability retention ratio
• Growth in number of transacting customers
• Collections and Balance Sheet Volume Targets
• Number of new merchants acquired.
• Grow the number of active PoS terminals, Agency Banking and Virtual Banking.
• Transaction count: Grow average transaction per terminal
• Fees & Commission: Responsible for digital channels sales revenue growth
• Offer merchants ongoing support and training to ensure seamless POS terminal operation.
Job Requirements:
• Minimum education level – A good first degree in any discipline
• A minimum of 3 years’ experience in alternate channels or related roles with emphasis on sales and business development for experience hire.
Key Competency Requirements:
• Knowledge of Business Development
• Products knowledge
• Customer service / Relationship management
• Knowledge of Business Environment
• Knowledge of Industry analysis
• Knowledge of Financial analysis
• Interpersonal Relationship skills
• Communication (oral & written)
• Good Microsoft office skills
• Adequate technical ability skills
• Numerate & Analytical Skills
• Good Organizational Skills
• Ability to work in tight deadlines and situations
• Customer Service Skills
• Meeting Sales Goals
• Closing deals
• Relationship Management Skills
• Good Prospecting Skills
• Negotiation, Self-Confidence, and presentation Skills.
• Motivation for Sales.

Applications should be sent to talents@unionbankng.com

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